Pakt
Pakt creates travel gear built for every scenario, whether you're commuting to work, packing a carry-on, or heading to the mountains. Each product is crafted with sustainability, durability, and versatility in mind.
The target audience includes frequent travelers, everyday commuters, and adventure-seekers who value minimalist, high-performance gear that gets them from A to B.
Role:
Ad copy
Homepage hero copy
Ad Copy
For the ad copy I adopted a conversation and casual, yet authoritative, voice that reflects both the character and wit of the brand.
I used a play on Pakt’s name to evoke the image of a travel bag being packed, tapping into the customer’s anticipation for their next adventure. While personality was key, I focused on finding the right balance between levity and substance.
Homepage Hero
For the homepage copy I wanted to concisely convey Pakt’s commitment to creating responsibly sourced travel gear designed for all adventures. I used clear, authoritative language to capture attention and communicate the brand’s core values of quality, sustainability, and thoughtful design.
The CTA is used to inject some personality into the copy, while staying true to Pakt’s environmentally driven mission.
