Bella Belle Shoes
Bella Belle is a bridal shoe brand known for its feminine designs and devotion to comfort — built for brides who refuse to choose between stunning and wearable. The objective for this project was to write social captions that matched the brand's playful voice while resonating with brides seeking a wedding aesthetic as intentional as the day itself.
For this project I wrote a series of Instagram captions that weave culturally relevant references into romantic, effortlessly cool copy, staying true to Bella Belle's signature tone while giving each post a distinct personality.
Role
Social media copy
Social Media Copy
I wrote the social captions to resonate with brides-to-be seeking a wedding aesthetic that feels both romantic and effortlessly cool. Bella Belle's tone of voice leans witty and playful, weaving in pop culture references while staying elevated and intentional.
Each caption was written to capture the emotion of the moment brides are shopping for, while adding dimension to the artistry behind Bella Belle's designs.
