Cosori
Cosori is a California-based kitchen appliance brand specializing in air fryers, smart ovens, and innovative cooking devices for the modern home.
For this project I was tasked to write a series of emails, Meta ads, and homepage banner copy all featuring Cosori’s TurboBlaze Air Fryer.
Role:
Email marketing
Meta ad copy
Homepage hero copy
Email Marketing
The brief for this project was to write a series of emails introducing the product to new audience members, emphasizing how it can better their lives through key features and functionalities.
The emails were written to highlight the product’s key features and how it leads to a better, more holistic lifestyle.
Meta Ads
I crafted ad copy across all placements — on-image text, primary text, headlines, descriptions, and CTAs — to spotlight key product features and communicate Cosori's commitment to improving everyday life and wellness.
Homepage Hero
I developed messaging for a series of website banners, each with a headline, sub-header, and CTA, designed to highlight product features and their impact on a wellness-focused lifestyle, working together to engage visitors and drive them to the product page.
